pepviz

partnering to drive growth in food & beverage through the power of data & insights

pepviz™ is PepsiCo’s approach to data & insights-based collaboration with our food & beverage retailer partners to help reveal mutual growth opportunities.

back to basics, like never before:
 three keys to unlocking food & beverage growth in 2025

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phygital forward: three strategies for driving omnichannel growth in food & beverage

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why the Gen Z paradox…isn’t: insights for co-creating food & beverage shopper experiences for the next generation

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how can we help you identify new growth opportunities?

We use proprietary data to know which stores your shoppers visit, how they satisfy their food & beverage needs, and what they’re buying even when not in your stores.

  • Identify targets and win new cohorts
  • Expand multicultural markets
  • Win locally with hyper-targeted customer data
  • Find the shoppers you’re missing

Customer loyalty is hard to win and even harder to keep. Our approach offers unique tools designed to help you understand and engage with your customers in the most relevant ways possible.

  • Drive repeat visits
  • Cultivate valuable shoppers relationships
  • Influence shoppers and store choice
  • Broaden product purchase selection

Impulse is a critical lever in driving growth in your food & beverage business. That’s why pepviz™ offers distinct capabilities around discovering and fueling new impulse opportunities.

  • Build bigger baskets
  • Leverage affinities
  • Improve category performance
  • Display optimization

Your customer’s wants and needs are constantly changing. Having ways to expand what’s working and optimize what’s not is more critical than ever.

  • Right categories, right assortment, right place
  • Merchandising strategies
  • Planogram optimization
  • Marketing optimization

Omni is everything. Shoppers have more choices on where and how they’ll shop than ever before–and they’re taking full advantage. With pepviz™ you can be sure you’re making the most of these new opportunities.

  • Improve product trial with better targeting
  • Identify new omni opportunities
  • Deliver innovation, faster

 

 

 

 

explore more actionable insights from pepviz