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Featured Article
The c-store is a central part of how America shops. Yet today, the channel is challenged in new ways.
What effect are ominchannel shopping and economic headwinds having on the growth of c-stores? How are shoppers changing their behavior? What old and new needs are driving trips to and away from the channel? And how can c-stores reground in the fundamentals of convenience - routine, discovery, easy, and value - to innovate and emerge stronger than ever? Read full article
Shopping for groceries online has become the new normal, while the old grocery path to purchase is rapidly transforming.
How is the growth in online grocery shopping impacting what shoppers value, how they manage household budgets, discover new products, and determine loyalty? Explore five trends shaping the online grocery experience and opening up new opportunities for retailers to win across channels. Read full article
Every shopping trip starts with one of nine missions. And they’re changing fast.
What sends a shopper through your doors or onto your app? A big Stock Up to fill the pantry for weeks ahead? A Quick & Specific run for eggs? Or a Meal Prep dash for tonight’s dinner? These familiar trip missions are being reshaped by new economic pressures, omnichannel options, and evolving shopper expectations. Discover how the two most valuable trip mission types are shifting today and what it takes to win them. Read full article
When you're restocking the pantry with household staples, the ability to build a cart from a previous order, search by category, and schedule delivery is a natural fit.
Convenience has transformed from a channel into a constellation of shopper needs.
What needs drive c-store trips today and how are they evolving? Is it travelers stretching their legs, planners stocking up for tonight, or workers on a break? Discover the seven fundamental needs behind 72% of all c-store trips and new insights for better serving them. Read full article
Americans over 55 are a rapidly growing shopper segment. And they’re nothing like the stereotypes suggest.
What happens when lifelong brand loyalties meet changing health needs? When decades of shopping habits collide with new technologies and channels? Today’s aging shoppers are navigating five key tensions between who they’ve been and who they’re becoming. Explore the balance points shaping their purchase decisions and strategies for better connecting with them. Read full article
Convenience preferences can become accessibility mandatories as we age – it may be the difference between a successful trip and a failed one.
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