thought leadership image

THOUGHT LEADERSHIP

food & beverage from our perspective

the marketplace changes fast

The pace of change in the marketplace is not slowing down any time soon. In order to keep up with it, you need solutions that harness real-time intelligence, precision targeting and a complete customer understanding. See our deep dive below for our perspective on the ever-changing marketplace.

DEEP DIVE
PULSES
NEWS
VIDEOS

deep dives

Three Keys Thumbnail 495x264

January 13, 2025

back to basics, like never before:  three keys to unlocking food & beverage growth in 2025

PHYGITAL_Thumbnail_495x264

September 30, 2024

phygital forward: three strategies for driving omnichannel growth in food & beverage

August 12, 2024

why the Gen Z paradox…isn’t: insights for co-creating food & beverage shopper experiences for the next generation

HispanicArticleThumbnail

April 23, 2024

the circle of joy: how hispanic families are shaping the future food & beverage landscape

495x264-tbnl-deepDive

November 28, 2023

what c-stores need to know to compete & win

November 8, 2022

simplifying the omnichannel path to purchase

pepviz-quick-trips-storyscape

November 8, 2022

Unlocking the strategic opportunity in quick trips

June 13, 2022

Using Data to Understand Changes in the Value Paradigm

whitepaper thumbnail

September 8, 2021

Looking to Unlock Retail F&B Growth? Data is Key.

pulses

shoppers-habits

January 8, 2024

economic pressure spurs surprising behaviors by income level

pulse-ShadowCast

October 13, 2023

shoppers walk when you can’t anticipate what they want

maximize marketing ROI by pulling the right levers

July 27, 2023

maximize marketing ROI by pulling the right levers

Quality of space

April 6, 2023

the surprising value found in nontraditional areas for displays

value shifts health and wellness

March 22, 2023

value shifts health and wellness

predict quick pattern

February 14, 2023

predict quick trip behavior with eConvenience patterns

December 29, 2022

winning impulse purchase decisions

November 14, 2022

understanding the omnichannel shopper journey

September 13, 2022

a new way to think about the path to purchase

understanding continuing shifts in shopper behavior at convenience

August 25, 2022

understanding continuing shifts in shopper behavior at convenience

the transformation of quick trips

August 12, 2022

the transformation of quick trips

pepviz pulse no. 5

June 16, 2022

inflation’s impact on value perception

introducing the evolving value equation

March 25, 2022

introducing the evolving value equation

unlocking personalization through retailer media

December 23, 2021

unlocking personalization through retailer media

September 8, 2021

navigating changes in shopper behavior through the pandemic

pepviz bulletin

May 29, 2021

the pandemic’s effect on store mission and cart sizes

in the news

pepsico uses AI

September 14, 2021

How PepsiCo uses AI to create products consumers don’t know they want

fb retailer

September 14, 2021

Food And Beverage Retailers Beware: The Window For Needed Change Is Closing

more snacking

September 14, 2021

More Snacking and Smaller Gatherings at Home Expected for Super Bowl LV, Frito-Lay U.S. Snack Index Finds

essential snacks

September 14, 2021

Snacks Are Essential as Consumers Prepare to Break Out This Summer

engaged consumers

September 14, 2021

Keeping Consumers Engaged Online Post-Pandemic

consumer goods

September 14, 2021

As PepsiCo Scales Demand Accelerator, Look For More Data Sharing and Personalization

Chain Storeage

September 14, 2021

PepsiCo Q&A: CPG companies must digitally connect with customers

videos