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THOUGHT LEADERSHIP

food & beverage from our perspective

the marketplace changes fast

The pace of change in the marketplace is not slowing down any time soon. In order to keep up with it, you need solutions that harness real-time intelligence, precision targeting and a complete customer understanding. See our deep dive below for our perspective on the ever-changing marketplace.

 

 

 

 

deep dives

January 13, 2025

back to basics, like never before:
 three keys to unlocking food & beverage growth in 2025

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September 30, 2024

phygital forward: three strategies for driving omnichannel growth in food & beverage

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August 12, 2024

why the Gen Z paradox…isn’t: insights for co-creating food & beverage shopper experiences for the next generation

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April 23, 2024

the circle of joy: how hispanic families are shaping the future food & beverage landscape

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November 28, 2023

what c-stores need to know to compete & win

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November 8, 2022

simplifying the omnichannel path to purchase

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November 8, 2022

Unlocking the strategic opportunity in quick trips

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June 13, 2022

Using Data to Understand Changes in the Value Paradigm

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September 8, 2021

Looking to Unlock Retail F&B Growth? Data is Key.

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pulses

January 8, 2024

economic pressure spurs surprising behaviors by income level

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October 13, 2023

shoppers walk when you can’t anticipate what they want

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July 27, 2023

maximize marketing ROI by pulling the right levers

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April 6, 2023

the surprising value found in nontraditional areas for displays

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March 22, 2023

value shifts health and wellness

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February 14, 2023

predict quick trip behavior with eConvenience patterns

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December 29, 2022

winning impulse purchase decisions

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November 14, 2022

understanding the omnichannel shopper journey

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September 13, 2022

a new way to think about the path to purchase

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August 25, 2022

understanding continuing shifts in shopper behavior at convenience

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August 12, 2022

the transformation of quick trips

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June 16, 2022

inflation’s impact on value perception

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March 25, 2022

introducing the evolving value equation

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December 23, 2021

unlocking personalization through retailer media

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September 8, 2021

navigating changes in shopper behavior through the pandemic

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May 29, 2021

the pandemic’s effect on store mission and cart sizes

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in the news

pepsico uses AI
September 14, 2021

How PepsiCo uses AI to create products consumers don’t know they want

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fb retailer
September 14, 2021

Food And Beverage Retailers Beware: The Window For Needed Change Is Closing

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more snacking
September 14, 2021

More Snacking and Smaller Gatherings at Home Expected for Super Bowl LV, Frito-Lay U.S. Snack Index Finds

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essential snacks
September 14, 2021

Snacks Are Essential as Consumers Prepare to Break Out This Summer

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engaged consumers
September 14, 2021

Keeping Consumers Engaged Online Post-Pandemic

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consumer goods
September 14, 2021

As PepsiCo Scales Demand Accelerator, Look For More Data Sharing and Personalization

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Chain Storeage
September 14, 2021

PepsiCo Q&A: CPG companies must digitally connect with customers

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