c-store shopper spotlight: mealtime occasions & errand runs

Shoppers initiate trips to c-stores for countless reasons. Our proprietary PepsiCo C-Store Shopper Needs research uncovers seven fundamental trip-driving needs. In this C-Store Shopper Spotlight, we take you deeper into two of those segments: For or With a Meal and Upbeat Errands. We hope this preview inspires you to apply these insights and to partner with PepsiCo to tailor solutions to your shoppers’ unique needs in this ever-evolving space.