OUR MISSION
Our pepviz mission is to be the most trusted partner in food & beverage, turning complex shopper data & insights into clear, actionable strategies that help our customers grow.
OUR FOCUS
With shoppers moving seamlessly across outlets, digital platforms, and occasions, growth depends on seeing the full picture and capturing opportunities early.
pepviz brings shopper, consumer, channel, and category perspectives together to shine a light on the forces transforming how people purchase food & beverages. By combining proprietary data & insights with omnichannel expertise, we offer clarity to help you deliver on what matters most.
The path to shared growth begins with three priorities:
WINNING NEW SHOPPERS
We know which stores shoppers visit, which digital channels they use, how they satisfy their food & beverage needs, and what they’re buying when they’re not shopping with you. We help you reach the shoppers you’re not reaching, attract new cohorts, and win locally.
DRIVING TRIPS & LOYALTY
Loyalty is hard to win and harder to keep, especially in a fragmented omnichannel world. We help you understand what drives repeat visits and how to reach your most valuable shoppers.
INSPIRING CONVERSION
Incremental purchases drive outsized growth. We help you identify new opportunities to put the right categories in the right place with the right assortment and marketing optimization in order to convert across retail, eCommerce, and foodservice.
Frequently asked questions
pepviz is PepsiCo’s approach to creating mutually rewarding partnerships with food & beverage customers by sharing powerful data & insights that reveal innovative ways to grow.
Powered by proprietary data and technology, pepviz brings together information from over 500,000 retail outlets and 120 million+ households and applies advanced analytics and AI to help our partners stay ahead of emerging trends. We also layer this quantitative intelligence with qualitative insights, human empathy, and real‑world experience to better understand how people navigate choices across channels. The result is actionable insights and practical strategies that support smarter decisions and unlock food & beverage growth.
pepviz supports decisions across a full spectrum of opportunities: shopper insights and marketing, campaign development, assortment planning and merchandising execution across the omnichannel path to purchase, just to name a few.
PepsiCo is widely regarded as having the most robust data practice in CPG, with an unparalleled view of consumers, categories, and channels. We’re ranked the #1 food & beverage supplier in Kantar PoweRanking™.