Growth-oriented retailers recognize opportunity when they see it. Here, a Midwestern regional supermarket activated a summer program to drive category sales and boost Carbonated Soft Drinks (CSD) sales. It called for an on-the-ground approach that was insights fueled and performance driven. This retailer struck while the iron was hot, utilizing a pepviz®-prescribed plan to increase performance.*
The pepviz approach was used to first understand the retailer problem to solve and then utilize proprietary data and analytics to uncover solutions. Targeted insights paved a path toward actionable ideas centered around growth, while proprietary tools like Most Valuable Stores (MVS) met the retailer’s challenges with the power of data. pepviz’s custom tailored solutions took into account location, product offerings, and shopper behavior to highlight the store’s strengths while reinforcing areas that were primed for growth.
By leveraging pepviz, the team created powerful CSD solutions:
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Talk to your PepsiCo sales rep or insights partner to learn more about the pepviz approach and how it can unlock new ways to grow in food & beverage. With actionable insights and dynamic data, we help:
*Featured retailer, Pre WE Jan 1 to Apr 17, 2022, Post WE Apr 24 to Aug 14, 2022